Forza Pura
Our passion and competence to make you
GO FURTHER
REHAB FASTER
Our passion and competence to make you
GO FURTHER
REHAB FASTER
OUR TEAM
We are a passionate and dedicated team committed to providing high-quality fitness bikes and cranks to help you achieve your fitness and rehabilitation goals.
Nico Valsesia
Biker & Founder
It was October 2021, 5 days after his total hip replacement operation, Nico designed and patented Forza Pura Rehab, a CNC produced aluminum crank, which fits wit all bikes on the market. Nico managed to recover in just 3 weeks, go cycling and race within a month, despite the surgeon reccomendations to wait at least 3 months
Alberto Verteramo
Marketing Director
Very passionate about improving patients life.
Mechanical Engineer at Politecnico di Torino with PhD in Bioengineering at Leeds University. Designed and patented orthopadic medical devices and worked in 4 different countries.
Ski traveller, windsurfer and wingfoil instructor.